One of the big benefits of Search Engine Optimization is ensuring your pages are accessible by the search engines and your buyers.
First, building incoming links helps your buyers and search engines find your pages by clicking and following links off your site. This is the basis of link building. You should NOT look at link building as a way to only get higher rankings. Links are created to help you get more qualified traffic to your site. Higher rankings are an extra benefit. Second, an SEO can ensure there are no mistakes in the code of your website. These mistakes can prevent the search engines and your buyers from finding all of the pages on your site.
Are you using the right words and phrases to attract targeted visitors to your site? Or, are you using industry jargon and words and phrases only those close to your business would understand. Keyword research is the first step in any SEO campaign. A good SEO consultant can help you find the words and phrases your buyers are searching for so you get more targeted traffic and make more sales.
Does the design and look of your website add to the enjoyment of your visitor. Does the design of your site hinder the search engines finding your content. A good SEO can help you with this.
How fast does your website load? If your website is slow this decreases your user experience. Likewise, the search engines (especially Google) use site speed metrics as a ranking factor. A slow loading site decreases user enjoyment and you’ll be ranked accordingly. A good SEO can give you suggestions and strategies to help speed your site load times.
PROPER WEBSITE ARCHITECTURE
A website built using good SEO site architecture allows the search engines to easily crawl your website. You can also block non-essential content that does nothing to increase your rankings or user enjoyment. Pages like your contact or admin pages can be blocked from the search engines. A good SEO can work with your web-designer and developer to make sure your site is built using the proper SEO website architecture.
An SEO can help you track and improve the ROI of your website. They can help you set up A/B split testing, Google analytics, Google webmaster tools and conversion optimization. Figuring out which piece of copy or which Lead Gen offer works the best is a big part of SEO.
Having a website and not actively promoting it is like starting a business and not printing and handing out your business cards. There are millions of websites out there and every site is vying for a top spot in search engine results.